We are serious about protecting the privacy of our customers and visitors. We use information collected about you only as permitted in this Privacy Policy. This is our privacy policy, but please be aware that should you follow a link to another Web site, you are no longer covered by this policy. It’s a good idea to understand the privacy policy of any Web site before sharing personal information with it. Words and phrases used in this policy have the same meaning as in the Terms and Conditions (the “Terms and Conditions”).

Who processes your personal data?:

Your personal data (also referred to as personal information) – that is, data that identifies you, or from which you are identifiable – will be collected, processed, stored and used by us, and passed to and processed by our subsidiary and/or affiliated companies and other data processors acting under contract with us. Personal data contributed by or collected from users may be stored and processed in Canada or any other country in which we or our affiliates, subsidiaries or agents maintain facilities, and by using our site, you acknowledge and agree that you may be transferring your personal data outside of the country in which you have contributed it, and that you consent to any such transfer of information outside of your country. These countries may not have similar data protection laws to those that apply in your country. However, if we transfer your personal data outside of your country in this way, we will take steps to ensure that your privacy rights continue to be protected in compliance with applicable data protection law and this Privacy Policy.

The information we gather:

At various times you may contribute your personal data to us. For example, in order to process a request or inquiry you may make concerning a product or transaction, we need to know all or some of the following: your full name, address, telephone number, e-mail address, and, in the case of a customer placing an order, a method of payment. You may also contribute personal data to us at other times, such as when registering for our newsletter.

How we use your personal data:

Your personal data will be used to provide and promote our site, to provide user support, and for any other purposes referred to in this Privacy Policy and the Terms of Use.

Your personal information is not shared with third parties, except: 1) in the case of special promotions by us, or one of our partners, about which you’ve requested to be notified; 2) where a third party performs services on our behalf and has agreed to keep such information confidential (such as the processing of your credit card payment); and 3) our Affiliates, but only for the purpose of performing this Agreement.

In the event that we or the site are acquired by a third party, your personal information may be transferred to any such acquiror.

Newsletters:

As a member of the site, you will receive our notices from time to time, which is an integral part of the service we provide.

Surveys:

Surveys are another method by which we gather information about our users. From time to time, we request users’ input in order to evaluate potential features and services. The decision to answer a survey is completely yours. We use information gathered from surveys to improve our services.

How Do We Protect Your Personal Information Once We Have It?:

We take appropriate technical and organizational measures to guard against unauthorized or unlawful processing of your personal data and against accidental loss or destruction of, or damage to, your personal data. While no computer system is completely secure, we believe the measures implemented by our site reduce the likelihood of security problems to a level appropriate to the type of data involved. We have security measures in place to protect our user database and access to this database is restricted internally. However, it remains each user’s responsibility:

1. to protect against unauthorized access to your use of the site;
2. to log off or exit from site when not using it; and
3. where relevant, to keep his/her password or other access information secret.

All personal information is stored on a secure server. We do not store credit card numbers or related identifying information on any site server. All such information is stored by our credit card processing partner, on their secured servers, and is protected via its proprietary methods. Please remember that many services and transactions are performed by our business partners. Our privacy policy and our security or common practices do not apply to third-party companies.

What is a Cookie and Why Do We Use Them?: A “cookie” is a small piece of information sent by a Web server to store in a Web browser so that it can later be read back from that browser. We may use cookies to store some personal preferences for your future visits. Cookies allow us to recognize you more quickly; therefore, your time spent on our site can be more personalized and productive. You’ll find that cookies are an industry standard and are used at most major Web sites in much the same way we use them here at our site.

We use third-party site usage tracking companies to analyze your site visit or to conduct surveys. In the course of serving our pages, these third parties may place or recognize a unique “cookie” on your browser. These companies may use information about your visits to the site and other Web sites in order to help us understand how to serve you better.

If you wish, you can prevent cookie files from using (non-personal) information about you by either deleting the cookie folder in your browser or by putting your browser’s Privacy setting higher, but doing so will mean that (a) your use of the site will be adversely affected (and quite possibly entirely prevented), and (b) your experience of this and other sites that use cookies to enhance or personalize your experience will be adversely affected.

Web Beacons and Clear GIFs:

We gather and share anonymised information concerning the usage of the site by users with one or more third-party tracking companies for the purpose of reporting statistics. In this connection, some of the pages you visit on our Site use electronic images placed in the web page code, called pixel tags (also called “clear GIFs” or “Web Beacons”) that can serve many of the same purposes as cookies.

Web beacons may be used to track the traffic patterns of users from one page to another in order to maximize web traffic flow.

How we protect your privacy with third parties:

* As indicated above, we may work with other companies who place cookies or web beacons on our site. These companies help operate our site and provide you with additional products and services. They are subject to confidentiality agreements with us and other legal restrictions. We do not permit any of these companies to collect personal information using cookies or web beacons on our site.
* Some of these companies are our service providers who place cookies that help us serve our own content and compile anonymous site metrics and analytics. We require these companies to use the information they collect only to provide us with these services under contract.

Changes to this Privacy Policy:

We reserve the right to change this Privacy Policy from time to time, and post the new version on the site. When we do so, we will notify you of the fact on the main screen of the site and the new version of this Privacy Policy will take effect, and will govern all site services and your relationship with us:

1. commencing one month after the date of posting;
2. if earlier, when (following posting of the new Privacy Policy) you make an inquiry or otherwise interact with us or another user; or
3. immediately upon the date of posting, if the changes are not to operative provisions, or not capable of adversely affecting you – examples of which would include, without limitation, changes to contact details referred to, or the refinement of provisions that are already included, in this Privacy Policy.

How long will we keep your personal data?

We will retain your personal data only as long as is necessary for the purposes to which you consent under the Terms and Conditions and this Privacy Policy, or as is required by applicable law.

Disclosure for legal reasons:

Your personal data may be disclosed if we or an entity processing your data on our behalf are compelled to do so by law, or receive a valid, legally compliant request by a law enforcement or governmental authority.